With 1.3 billion potential consumers, China is a huge but complex market. We explore the national rules and dynamics governing distribution in a challenging sector.

This article explores the different models for selling your products in China (including through cross-border e-commerce) and navigates you through the legal and regulatory regimes on product distribution in China.

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Key contacts

Angela Zhao photo

Angela Zhao

Senior Consultant, Kewei, Mainland China and Shanghai

Nanda Lau photo

Nanda Lau

Head of M&A, China, and Chief Representative, Shanghai Office, Mainland China and Shanghai

Kristin Stammer photo

Kristin Stammer

Executive Partner, Asia and Australia, Sydney

Susan Black photo

Susan Black

Partner, Head of Consumer Sector, London

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Mainland China Consumer Consumer Angela Zhao Nanda Lau Kristin Stammer Susan Black