Herbert Smith Freehills Kramer advises Hapana on A$7.25 million funding round led by Microequities

Herbert Smith Freehills Kramer’s (HSF Kramer) venture capital team has advised Hapana on its A$7.25 million funding round, led by Microequities with follow-on investment from OIF Ventures. 

Hapana was founded in 2014 by Jarron Aizen. The company’s provides fitness management software for gyms, studios and fitness franchises globally. Hapana’s platform supports businesses in operations management, member engagement and multi-locational scale.

This new capital will support the rollout of Hapana’s next-generation platform, built on intelligence-powered tools to reduce reliance on manual work and enable businesses to scale reliably and with ease, as well as the continued rapid growth and global expansion of the company.

The HSF Kramer team was led by partner and Co-Head Australia Venture & Growth Capital, Elizabeth Henderson, senior associate, Roy Carbone, solicitor, James Webb and graduate, Talia Shulkin. 

HSF Kramer partner, Elizabeth Henderson, said, “Congratulations to Hapana and its principal investors, Microequities and OIF Ventures, on this latest funding round. We love working with the Hapana team and seeing the company continue to succeed and grow on the global stage. This latest raise demonstrates strong investor confidence in both the company and its founder." 

Jarron Aizen, Founder and CEO, said, “This latest funding round reinforces the confidence our investors have in Hapana’s strategy. The team at HSF Kramer have been more than just advisors, they’ve been true partners in the business. Their support through this capital raise allows us to focus on the next stage of our rapid growth: executing our next-generation platform launch and scaling our global operations to serve fitness & wellness businesses worldwide.” 

This deal is another example of HSF Kramer’s market-leading work in Australian venture capital raisings. Other recent examples include:

• Infravision on its A$140 million Series B raise and A$36 million Series A raise
• Constantinople on its A$50 million Series A capital raise and A$32 million Series Seed capital raise 
• Firmus Grid on its pre-IPO A$330 million equity raising
• OpenSolar on its US$20 million Series B capital raise
• WeMoney on its A$12 million Series A capital raise
• Lyrebird Health on its A$12 million capital raise