Joel Smith and Sarah Burke have had an article published in OUP's Journal of Intellectual Property Law and Practice: "The Rubik's Cube to lose its shape mark protection" published on 22 January 2017, which discusses the European Union's General Court decision of 10 November 2016, the Court of Justice of the European Union set aside the judgment of the General Court and annulled the European Union Intellectual Property Office’s (EUIPO) decision allowing registration of the 3D shape of a Rubik’s Cube as a trade mark; non-visible functional elements such as the Cube’s rotating ability should have been taken into account by the EUIPO and the General Court in deciding whether registration should be allowed.
To read the article click here: https://academic.oup.com//jiplp/article/12/2/79/2936843/The-Rubiks-Cube-to-lose-its-shape-mark-protection?guestAccessKey=06a9b122-0ea2-4613-82c0-11d199280e20
Transcript of the General Court's decision: http://curia.europa.eu/juris/document/document.jsf;jsessionid=9ea7d2dc30d62ed5065c9f6b46c5af0d8d27d22ce2a5.e34KaxiLc3qMb40Rch0SaxyLbNr0?text=&docid=185244&pageIndex=0&doclang=en&mode=lst&dir=&occ=first&part=1&cid=272375.
Authors
Key contacts
Rebekah Gay
Partner, Head of Intellectual Property, Sydney
Laura Orlando
Managing Partner, Milan Office, Milan
Sue Gilchrist
Consultant, Sydney
Peng Lei
Partner, Kewei, Mainland China and Shanghai
Alexandra Neri
Partner, Paris
Dr Ina vom Feld
Partner, Germany
Sebastian Moore
Partner, Head Intellectual Property, London and Milan
Rachel Montagnon
Knowledge Counsel, London
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