By Sue Gilchrist, Aaron Hayward, Byron Turner and Joshua Sanchez-Lawson

Hermès has succeeded in its case of trade mark infringement against non-fungible token (NFT) artist Mason Rothschild. This was the first US trial considering the enforceability of intellectual property rights against the creator of NFTs. The outcome represents a win for IP owners in the fight for protection of their brand, and offers a cautionary tale for creators of NFTs.

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For more on strategies for protecting your products, brands and content in the metaverse, read our series of blog posts The IP in NFTs.


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Sue Gilchrist Aaron Hayward Joshua Sanchez-Lawson