Tag: advertising

Showing 6 out of 6 results

20 November 2023

High steaks: McDonald’s loses trade mark beef against Hungry Jack’s, but “25% more beef” claim is misleading

High steaks: McDonald’s loses trade mark beef against Hungry Jack’s, but “25% more beef” claim is misleading
06 December 2022

Red card or fair play? Ambush marketing back in the news as FIFA World Cup kicks off

Red card or fair play? Ambush marketing back in the news as FIFA World Cup kicks off
21 June 2021

Emma and Rebekah Talk IP: A green light for Greenpeace

Emma and Rebekah Talk IP: A green light for Greenpeace
16 March 2020

Herbert Smith Freehills’ IP Podcasts – Episode 4: Comparative Advertising

Herbert Smith Freehills’ IP Podcasts – Episode 4: Comparative Advertising
07 February 2020

Future of Consumer - Fighting for a consumer-friendly market: stricter rules in the EU

Future of Consumer - Fighting for a consumer-friendly market: stricter rules in the EU
10 February 2017

CJEU rules that comparative advertising based on prices in shops of different sizes and formats may be unlawful and misleading in certain circumstances

Further to a reference from the Paris Court of Appeal in a case between Carrefour Hypermarchés SAS and ITM Alimentaire International SASU, the CJEU has …