Eliza is a Senior Associate in the firm’s Technology, Media & Telecommunications practice based in the London office.
Eliza is a commercial and transactional lawyer advising on media, technology and commercial matters across a wide range of industry sectors. Eliza has experience advising clients on all aspects of commercial transactions, including global supply and distribution agreements, advertising and marketing arrangements (including agency deals and sponsorship), franchise agreements and complex concession arrangements.
Eliza works closely with clients on their most high-value and strategic projects, including key players in media and entertainment, consumer and e-commerce. Eliza has particular expertise advising multinational retail clients on strategic transactional and M&A projects, as well as a wide range of commercial and regulatory matters, including compliance with consumer protection law, online safety regulation and digital platform regulation.
Eliza has spent time on secondment at Burberry, where she supported its UK legal team on IT and technology related matters.
Experience & capabilities
Selected matters
- WHSmith on the sale of its UK high street business, comprising 480 stores on high streets and in shopping centres and retail parks, to UK consumer and retail investment firm Modella Capital
- Sainsbury's on its proposed divestment of Argos
- Uber on the $400 million sale of its stake in Careem super app business
- Bridgestone on its successful bid for Formula E sponsorship and subsequent negotiation of sponsorship arrangements with Formula E
- a major Middle Eastern client on its production incentive arrangements in relation to a range of fashion photography, feature film and TV productions
- British American Tobacco on the rollout of various consumer prize promotions and compliance with advertising and consumer protection regulations
- leading multinational cosmetics company on its franchise and partnership arrangements across UK retail outlet villages
Sectors
