Innocent is an Associate in the TMT and Data team in London.
Innocent is a dual-qualified (England and Wales, and Scotland) commercial and transactional lawyer who works with clients across a wide range of sectors, including technology, sport, media and entertainment, and retail.
Innocent advises on a range of complex commercial agreements, including software licensing and development, data licensing, outsourcing, and digital infrastructure. He has advised extensively on agreements for the licensing and exploitation of rights, including media rights and sponsorship agreements.
On the transactional side, Innocent advises on the technology, IP, commercial and data protection aspects of M&A and other corporate transactions. This includes conducting due diligence, and drafting and negotiating separation documents, such as long-term supply agreements, transitional services agreements, and IP licences.
Experience & capabilities
Selected matters
- Sainsbury’s plc on its sale of Argos to Swift Partners
- The Premier League on various media rights agreements in respect of its multibillion-pound international audio-visual rights sales*
- Fremantle on the IP and commercial aspects of its acquisition of Asacha Media Group*
- a UK-listed manufacturer on the IP and commercial aspects of the disposal of one of its businesses*
- an AI-powered data analytics company on a data licence agreement for its global partnership with a multinational sports franchise*
- a global media and entertainment company on the technology and commercial aspects of its acquisition of a streaming platform*
- a sports league on a cloud services agreement for the launch of its global mobile app*
- the organiser of a major international tournament on several sponsorship agreements*
- sports governing bodies on access and production agreements for all-access sports documentaries*
- a multibillion-dollar conglomerate on the commercial aspects of its proposed investment in one of the world’s largest private aircraft operators*
* Experience prior to joining the firm
Background
Innocent joined Herbert Smith Freehills Kramer in May 2026 from CMS Cameron McKenna Nabarro Olswang, where he trained.
