We work with consumer sector clients globally across all aspects of their businesses, including helping them to realise the opportunities offered by new markets and new technologies, to manage risk, and to address the challenges represented by rapidly changing regulation. 

We are in a new era where physical products, digital products and presence, and corporate identity cease to be separate realms. In consumer-facing businesses they now all merge into one complex and crucial concept – brand. We are in sync with this change and our approach to delivering legal services is changing too. 

Whether we are working with you on IP protection, responding to regulatory intervention, addressing product liability issues and advertising litigation, implementing M&A transactions, anticipating or solving anti-trust issues, or ensuring ESG compliance, our focus is maintaining your brand's longevity, integrity, and growth.

Recent Experience

Associated British Foods

on its £1.5 billion revolving credit facilities (including for its Frontier Foods and Illovo sugar businesses) and £2 billion supply chain financing for Primark

Treasury Wine Estates

in trademark infringement proceedings concerning the “Penfolds” trade mark, including in the form of written and spoken mandarin and Cantonese language transliterations

Procter & Gamble Company

and its Pampers brand on two separate challenges before the National Advertising Division to competitors’ claims for competing diaper brands

Hotel Chocolat

on its recommended £534 million acquisition by Mars

British American Tobacco

on a number of transactions including its US$49.4 billion recommended offer for Reynolds American Inc

Diageo

on the development of its first Malt Whisky Distillery located in Yunnan Province, China

Talking shop – A consumer sector podcast series

Leading insights for navigating the big trends and key issues redefining the global consumer sector.

Listen now

‎ 

Consumer blog posts

Read more on our competition notes blog

Read more

Key contacts

Susan Black photo

Susan Black

Partner, Head of Consumer Sector, London

Andrew Rich photo

Andrew Rich

Partner, Head of Consumer Sector, Sydney

刘依兰 photo

刘依兰

中国区并购业务主管合伙人,上海代表处首席代表, Mainland China and Shanghai

Benjamin Rubinstein photo

Benjamin Rubinstein

Partner, Head of Product Liability and Mass Tort, US, New York

Norman C. Simon photo

Norman C. Simon

Partner, Head of Advertising Disputes, US, and Head of Class Actions, US, New York

Jean Meijer photo

Jean Meijer

Managing Partner, Johannesburg Office, Johannesburg and Africa Group

Alex Kay photo

Alex Kay

Partner, London and Nordic Group