Herbert Smith Freehills Kramer advises SafetyCulture on its acquisition of Twine

Herbert Smith Freehills Kramer (HSF Kramer) has advised SafetyCulture on its acquisition of Twine, whose software platform uses AI to analyse sales analytics. 

The HSF Kramer team was led by partner and Co-Head of Venture & Growth Capital, Australia, Elizabeth Henderson, senior associate, Roy Carbone and solicitor, Zoe Feldman, with support from partners Toby Eggleston and Miles Bastick and solicitor Hugh McLaurin.

Elizabeth Henderson said, “This acquisition sees SafetyCulture continue on its growth and expansion trajectory. We have been privileged to work with SafetyCulture over many years including on its capital raises and strategic acquisitions. We very much enjoyed working with its team on this transaction and congratulate SafetyCulture and Twine on coming together to build an even more compelling AI offering supporting businesses and workers globally.” 

Alexandra Kent, Co-Head of Corporate Development at SafetyCulture said, “It was great to work with Elizabeth and the team at HSF Kramer on such a strategic transaction. HSF Kramer's deep understanding of technology M&A and deal structuring was very valuable in the context of the Twine acquisition.”

This deal is another example of HSF Kramer’s market-leading work in M&A and capital transactions for the emerging tech sector. Other recent examples include:

• the merger of Mr Yum and me&u to create a global leader in sales and marketing tools for hospitality brands
• Culture Amp’s acquisition of Orgnostic, a US/Serbian people analytics startup
• Infravision’s A$140 million Series B capital raise
• SafetyCulture’s A$165 million Series C3 capital raise
• Firmus Grid’s A$330 million pre-IPO equity raise