Protecting and enforcing trade marks is essential to maintaining brand value, market position and commercial value.
Our team advises on all areas of trade mark strategy, protection and enforcement representing clients worldwide in safeguarding their brands and associated rights.
We handle all aspects of trade mark disputes, from litigation between competing brand owners or against counterfeiters, to false advertising claims and actions, to working alongside our clients in a strategic counselling role to protect high-value intellectual property without the need to resort to litigation.
We manage worldwide portfolios for many leading brands and advise on strategy, protection and enforcement. We assist with strategic portfolio overview, rationalisation of intellectual property protection, proactive comparison of marks in use with marks as registered or where registration is being sought, watching and monitoring services, brand clearance and the risks of third party claims for trade mark infringement and related issues, and advice to prevent other parties using similar marks.
In addition to enforcement, we can support you in maximising the value of your IP assets through licensing, acquisitions, and commercial agreements. Whether structuring major transactions or operational licensing deals, we ensure your IP is leveraged effectively and protected from infringement risks.
We also provide strategic advice on domain name disputes, e-commerce branding, online identity theft, advertising and regulatory advice, including guidance on comparative advertising, consumer law and compliance with industry codes.
Our approach ensures that businesses can proactively manage their brand protection strategies while navigating the evolving legal and commercial landscape with confidence.
