Consumer
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19 ม.ค. 2026
Insight
China
China’s consumer goods sector in 2025 continued to be shaped by strong policy support, evolving consumption patterns, and rapid technology adoption against a backdrop of economic uncertainty. Looking forward, while growth opportunities remain in 2026, companies are balancing optimism with caution, prioritizing resilience and strategic positioning. This bulletin reviews major consumer trends, investment and M&A developments, and legal updates influencing the sector in 2025, with a forward-looking perspective into 2026.
Key contacts
Nanda Lau
Head of M&A, China, and Chief Representative, Shanghai Office, Mainland China and Shanghai
Cathy Liu
Partner, Kewei, Mainland China and Shanghai
Peng Lei
Partner, Kewei, Mainland China and Shanghai
Justina Zhang
Partner, Kewei, Mainland China and Beijing
Alizee Zheng
Senior Associate, Mainland China and Shanghai
Gillian Miao
Counsel, Kewei, Mainland China and Shanghai
Hazel Xu
Associate, Kewei, Mainland China and Shanghai
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Legal Notice
The contents of this publication are for reference purposes only and may not be current as at the date of accessing this publication. They do not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking any action based on this publication.
© Herbert Smith Freehills Kramer 2026
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