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Many people choose to set up their own businesses for a range of personal, professional and entrepreneurial reasons. Some have lightbulb moments, hitting upon a product or service that they want to unleash on the world. Most like the idea of being in control of their own lives, the desire for independence without being accountable to anyone else. Or they think that having a business can provide for their families and successors. And, of course, plenty of them want to make a fortune (who doesn’t?).
For Ean Brown, it is probably a combination of all of those reasons, but, at root, he loves the idea of creating something from nothing. “That is what makes me tick,” he says. “It’s an amazing thing to be able to have something that doesn’t exist in the world and literally create it. You’re giving life to something that just didn’t exist before.”
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Ever the lawyer, Ean knows full well the need to have intellectual property protection. Monopolies are illegal under competition laws that most countries have, but, he says, having a patent is effectively a legal monopoly. He makes absolutely sure that the product he has created with others is as protected as it can be.
The product in question is Skarper, a battery attachment that clips on to any bike and converts it into an e-bike and back again in seconds. It was invented by Alastair Darwood, an engineer and medical doctor who has also developed and patented a number of medical devices. The idea came to him while participating in the Tour du Mont Blanc and seeing heavy, e-bikes lumbering past. He thought they were, in effect, motor machines built around a bike frame but had lost the feel of a bike.
He set about making an attachment that would enable users to switch between a bike and e-bike, without the permanence of an e-bike. The way to do this was to have a battery that clips on to the rear disk.
Joining forces with Ean and Ean’s business partner, Uri Meirovich, a prototype was built. It was key that the device could be easily clipped on and off. They secured the interest of Andy Wallace, a mechanical engineer who has built bikes for champion racers, to help with the design. The business got a huge boost when the Olympic champion, and probably Britain’s best-known cyclist, Sir Chris Hoy, joined the team.
Within a matter of weeks, they were up and running (or biking?). The attachment has three power modes, from eco to turbo. It makes riding much easier – and faster. As Ean says, when you are riding uphill with the unit on power mode, you feel as though someone is lightly supporting your back. You can also switch off the battery while riding simply by backpedalling three times and, hey presto, it is back to being a regular bike. The thinking is that many riders like the process of pedalling, either for the sport or because it is healthy.
Ean Brown
Alumnus of London office
1990 - 1992
But what to call the business? After kicking around some 300 names, it was actually Ean’s wife, Sue, who came up with the name Skarper, based on the cockney rhyming slang for “go” (Scarpa Flow, the Scotland naval base). The logo, a sideways “S”, can be looked both as a flowing movement and as a bicycle.
The product was launched last November and is well on the way to achieving sales of one million (in value, not units). Ean and his fellow founders have global ambitions and other products in the pipeline. The unit is a simple, elegant piece of technology that will last for ever, so there is no reason why bike riders everywhere can’t use it.
The device has already picked up several awards, including the Euro Bike Award, which is the award for new products, the IF Gold Design award and the prestigious Red Dots award. The IF Gold was awarded to 75 of 11,000 entrants, including Ferrari, Apple and Sony. So Skarper is keeping good company!
But, of course, there are hurdles to overcome: regulatory and intellectual property, which Ean is handling; the manufacturing, which is done in China; the supply chain logistics, and so on.
Probably the most important challenge is marketing, conveying the idea that Skarper is an add-on attachment that maintains the integrity of a bike, rather than it being a standalone e-bike. In short, there is a huge amount to do to covert the idea into a thriving business. Ean draws inspiration from James Dyson, whose Dyson products are now ubiquitous.
Ean is very confident that the business will succeed, but, as he says, the company needs funding – it is currently in the process of raising their Series A round of £10 million– and a little bit of good luck. They have raised £14m to date.
Ean always knew he would be a lawyer, but looked to achieve as broad an education as he could. He first studied international relations before applying to law firms, “I was never in a rush,” he says. “Education is not purely about schooling: it is about life, how the world works.”
He joined Herbert Smith, as was, in 1990 as a trainee (then known as articled clerks) and, while he thought the experience was definitely worthwhile, he felt he didn’t really fit in. He particularly remembers Roger Wellings as someone who was not just an extremely good lawyer but also “just a good human being”.
After Herbert Smith, Ean took on a range of legal roles, including being, in effect, a general counsel for hire to different businesses. That was quite an adjustment. While in private practice, certainly in big law firms, there is always support, for example, being able to draw on banks of precedents. Working freelance, he was effectively on his own. As Ean puts it, “I had to work out things for myself. I learned how to draft on the fly, which was an amazing skill. As in-house counsel and then freelance general counsel, I would fly around the world and close business. I have a BA gold card for life, which I not sure is a badge of honour or a reminder of the sacrifice I put my family through.”
His focus was always on helping his client businesses achieve their commercial objectives, something that many law firms claim they do, but was novel in Ean’s time. “In my experience, I have drawn a distinction between the -ing and the -ed, by which I mean there are those who always doing the -ing; they are negotiating, talking, discussing, versus those who are the -eds.
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They have finished, closed, concluded. And I put myself in the latter category. You don’t want to be discussing about what you’re going to do. I liked to get deals done. I am a closer and that is what businesses want and need.”
Ean continues: “When you are invited to be a GC or an external GC for a company, they only have one question for you. How do I do this? I made it absolutely clear for anybody who engaged me, I don’t carry professional insurance. I’m not advising you as a lawyer. I am advising you on your business. That made it interesting and a very enjoyable part of my life. How to get to ‘yes’ is the daily challenge given to me by my clients, mostly foreign conglomerates.”
It was also very time-consuming, and, ultimately, Ean felt he was not giving enough time to his family. Not that running his own business is a doddle, but he certainly has more control over how he manages his time.
What advice does Ean have for anyone thinking of making the transition from lawyer to founder? “You will encounter extreme highs and extreme lows, exuberance and desperation, and they can be so close to each other in time,” Ean responds. “It’s not a journey that people think of as being easy. As the American comedian, Jackie Mason, said, it took him 40 years to be an overnight success!”
He adds “You need to have an extremely supportive environment around you. Beyond that, and being more philosophical, you only have one life and if you are motivated to start a business, go for it! My father was a wise man: he would say, ‘today is once in a lifetime. You’re not getting today again.’ If you have a hankering to do something, go do it. But also understand it’s not a bad thing to fail. I would rather, as a human being, fail trying than never to have tried.”
Back to his home life, Ean loves being with his wife and four children. A keen cyclist (of course), he also runs and swims (all year round) and is a handy golfer.
He sums up his philosophy: “Money’s not everything. I used to aspire to wanting this car and that boat, and that means nothing to me now. The only the only thing I want is time with my family and to be fit and healthy. Your health is your wealth. That’s the mantra that I operate on and enjoy every day.”
| Ean is offering HSF Kramer alumni a special discount of £150 off a Skarper using discount code HSFK150 at checkout. Ean is happy to give a demo at the HSF Kramer London office or you are welcome to visit him at his Camden HQ - www.skarper.com |
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The contents of this publication are for reference purposes only and may not be current as at the date of accessing this publication. They do not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking any action based on this publication.
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