Herbert Smith Freehills Kramer’s (HSF Kramer) venture & growth capital team has advised Visaible on its $1 million initial capital raise. The round was led by Blacksheep Capital. 

This new capital will be employed to fund the build of its platform and the global expansion of the company.

Founded by Sam Rich, Visaible is an Australian company whose agentic software helps hotels drive direct bookings in the fastest growing travel discovery channel - AI (e.g. ChatGPT, Claude).

The HSF Kramer team was led by partner Elizabeth Henderson with senior associate Adam Ong in the Sydney and Melbourne offices.

Adam Ong, senior associate at HSF Kramer, said, “It was a pleasure working with Sam on his first capital raise. Visaible are developing a sector specific and highly relevant tool that will help hotels stay visible as travellers increasingly use AI tools to plan their trips and we are excited to grow with them.”

Elizabeth Henderson, partner at HSF Kramer, said: “Huge congratulations to Sam on this milestone and we look forward to seeing Visaible grow.”

Sam Rich, Founder of Visaible, said: “As an early stage business focused on our customers and building out the best agentic software, it was incredible to have the experience and dedication of HSF Kramer assisting us with the intricacies that come with a capital raise.”

This deal is another example of HSF Kramer’s market-leading work in venture and growth capital raisings. Other recent examples include:

Key contacts

Elizabeth Henderson photo

Elizabeth Henderson

Partner, Head of Venture and Growth Capital, Australia, Sydney

Adam Ong photo

Adam Ong

Senior Associate, Melbourne


Media contact

For further information on this news article, please contact:

Stay in the know

Receive timely insights and briefings from HSF Kramer, tailored to keep you informed and ahead

Subscribe now
Australia Brisbane Melbourne Perth Sydney Venture capital Private capital Elizabeth Henderson Adam Ong